Template: Marketing-Advocacy – Pioneer School Librarian
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Marketing-Advocacy Project Assignment – A.4.2a
As you create your “Pioneer School Librarian Character,” use this template to guide your work. You will provide background about the librarian and position her/his work and that of the school library program in the learning community. As you do this project, please keep in mind the five roles outlined in Empowering Learners: Guidelines for School Library Media Programs (16-18).
Also, please follow the example at: http://twupioneerschoollibrary.pbworks.com/H_S_Perez
Avatar/Image (for Page #1):
Put a “face” on your character.
Communicate personality, professionalism, and expertise through physical appearance.
Integrate the avatar/image alongside or into the elevator speech.
Elevator Speech (For Page #1)
Use a Web 2.0 Tool to communicate it.
May integrate an @your library® motto and logo.
Hone in on more or more overlapping roles and responsibilities of the school librarian and the school library program.
Include both the text and Web 2.0 versions. (See the sample.)
Marketing and Advocacy Tool (For Page #1) – Provides specific examples of the library program goals and objectives for a specific audience
Select an audience.
Select a tool.
Incorporate the @your library® motto and logo.
Specify the impact of program on learning and teaching.
Specify the impact of the school librarian on learning and teaching.
Specify the impact of the library collection on learning and teaching.
Goals and Objectives of the Library Program (For Page #2): Use a @your library® motto and logo.
Describe the impact of program on learning and teaching.
Describe the impact of the school librarian on learning and teaching.
Describe the impact of library collection on learning and teaching.
Personal Background Information (for Page #3):
Name.
Age.
Ethnicity.
Degrees.
Years in education.
Classroom teaching or specialist background.
Years in school librarianship.
Special talents, hobbies, and interests.
Personal Educational Philosophy that reflects the FIVE roles for school librarians (For Page #3):
Marketing-Advocacy Project Assignment – A.4.2a
As you create your “Pioneer School Librarian Character,” use this template to guide your work. You will provide background about the librarian and position her/his work and that of the school library program in the learning community. As you do this project, please keep in mind the five roles outlined in Empowering Learners: Guidelines for School Library Media Programs (16-18).
Also, please follow the example at: http://twupioneerschoollibrary.pbworks.com/H_S_Perez
Avatar/Image (for Page #1):
Elevator Speech (For Page #1)
Marketing and Advocacy Tool (For Page #1) – Provides specific examples of the library program goals and objectives for a specific audience
Goals and Objectives of the Library Program (For Page #2):
Use a @your library® motto and logo.
Personal Background Information (for Page #3):
Personal Educational Philosophy that reflects the FIVE roles for school librarians (For Page #3):